View unanswered posts | View active topics It is currently 20 Sep 2018

Reply to topic  [ 2 posts ] 
 Intel CEO plugs into power of reality TV 
Author Message

Joined: 07 Jun 2016
Posts: 1
Intel CEO plugs into power of reality TV

In this Tuesday, March 1, 2016, photo, Intel CEO Brian Krzanich pauses in the television set of "America's Greatest Makers," a new reality TV challenge where teams of makers invent game changing technology all for a chance at a $1 million prize at the Saticoy Studios in the Van Nuys neighborhood of Los Angeles. Krzanich, the son of an aerospace engineer, says he grew up tinkering, making Heathkit radios and fixing his cathode ray tube TV set with Nfl jerseys from china his father, just a stone's throw from Intel's headquarters in Santa Clara, Calif. (AP Photo/Damian Dovarganes)

"I want people to see that technology's fun and it's not something to be afraid of," Krzanich said on the show's Los Angeles set. "These aren't super physicists and engineers. They're average people going out and building something."

Each team has to use Intel's latest sensor laden chip package, Curie, to make a Web connected gizmo that wows the judges, a group that includes NBA star Shaquille O'Neal and Mike Rowe of the Discovery show "Dirty Jobs."

Contestants Coach purses outlet try to make everything from smart fishing bobbers to football helmets that sense if a player suffers a concussion inducing hit.

The chipmaker is bankrolling the show as part of its push into growing businesses Internet based computing, high speed memory chips and smart, connected objects that make up what's known as the "Internet of Things," or IoT. These growth areas made up about 40 per cent of Intel's $55 Cheap nhl jerseys billion in revenue last year, and nearly two thirds of its operating profits.

Intel grew hand in hand with personal computers, many of which bear an "Intel Inside" sticker. But PCs are expected to drive less demand for chips in the future. Fifteen years ago, PCs made up half the market, but that will drop to 17 per cent by 2020, according to Coach handbags outlet research firm IDC. Intel's barely present in mobile devices, which will account for about a quarter of chip sales. Intel's bet is on IoT devices, which will go from next to nothing to nearly 6 per cent of the chip market in 2020, according to IDC.

"Intel completely missed the handset market," IDC semiconductor analyst Mario Morales says. "They're doing whatever they can not to miss another market like that."

The show has plenty of Hollywood sizzle because it was created by Mark Burnett, the reality TV king behind "Survivor," ''The Apprentice," and "Shark Tank." Even though it has more than 100 staffers, Krzanich says it represents a "minuscule" part of Intel's marketing budget, though he wouldn't get more specific. Opening up can make consumers feel like they're part of the process and get them rooting for a company's success.

"People feel the pressure to self brand," she says. "It's part of their jobs now."

The show is a big coming out for a man whose public appearances since becoming CEO in 2013 have largely been limited to investor conferences, press briefings and the annual CES gadget show in Las Vegas.

Krzanich, the 55 year old son of an aerospace engineer, says he grew up tinkering, making Heathkit radios and fixing his TV set with his father, just a stone's throw from Intel's headquarters in Santa Clara, California.

As though to burnish his own "maker" credentials, Krzanich says he and his wife are converting a 1920s era gas pump into a street light for the front of their house. His eldest daughter used an early Curie prototype to notify her when her younger sister enters her bedroom uninvited. And Krzanich spent a few weekends with his wife a few years ago building a 40 foot high windmill to pump air into his friend's Colorado pond to keep trout from dying in the winter.

"I bought a welder and I watched YouTube and figured it out," he says. "Making is about getting skills that you don't have, no matter what it is."

Krzanich believes the market for connected devices will grow immensely, from the roughly 6 billion smartphones today to some 50 billion smart devices by the end of the decade. The show, he hopes, will electrify the entrepreneurial spirit of technology buffs.

07 Jun 2016

Joined: 10 Oct 2016
Posts: 3
Location: Malta
Dont you just hate these lifestyle images. Doesnt anyone sit and just listen anymore or do Linn see music as merely an adjunct to lifestyle?

30 Oct 2016
Profile ICQ
Display posts from previous:  Sort by  
Reply to topic   [ 2 posts ] 

Who is online

Registered users: Google [Bot]

You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Search for:
Jump to:  
Powered by phpBB® Forum Software © phpBB Group

Copyright © 2004-2017 All Rights Reserved